Harding County MainStreet is an emerging community member of the New Mexico MainStreet program. As a unique economic development tool, the MainStreet Four-Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets — from cultural or architectural heritage to local enterprises and community pride.
The four points of the MainStreet Approach work together to build a complete and sustainable community revitalization effort:
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. With everyone working toward the same goal, the MainStreet program can provide effective, ongoing management and advocacy for Harding County’s downtown or neighborhood business districts. Through both volunteer recruitment and collaboration with partners from a broad cross-section of the community, the Harding County MainStreet program can incorporate a wide range of perspectives into its efforts. Volunteer-driven revitalization programs are organized by the governing Board of Directors and standing committees. Volunteers are coordinated and supported by a paid program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.
Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer, and investor, confidence in Harding County’s commercial districts. Advertising, retail promotions, special events, and marketing campaigns help sell MainStreet’s image and promise to the community and surrounding region. Promotions help communicate Harding County commercial district’s unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors.
Design means getting Harding County MainStreet into top physical shape, and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in the commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and engaging in long-term planning.
Economic restructuring strengthens Harding County’s existing economic assets, while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost profitability. The goal is to build a commercial district that responds to the needs of today’s consumers.
To learn more about New Mexico MainStreet, visit nmmainstreet.org.